Breast Cancer Awareness Video | Baltimore People Photographer on Location Mark Heayn
Client: Emcor Group Inc. Creative Director: Serge Ghio
Back Story Emcor Group Inc, a US, Connecticutt based corporation, wanted to promote breast cancer screening and awareness.
The plan was to take a photo of employees, in pink hard hats, forming a pink ribbon at Johns Hopkins Hospital.
The week prior to the event, we scouted the location to test for the proper amount of sunlight between 7:30-8:00 A.M.
Serge Ghio is the Creative Director in Marketing and Communications at Emcor. His ability to lay the shot out on the ground and make it look good from 6 stories up was the key.
We started at 4:45 A.M., in darkness, laying out the ribbon shape. Serge had everything pretty much in order by 7:30, and then we hurried up to the 6th floor to capture the event.
Mark Heayn is Baltimore people photographer who will travel to photograph people in locations around Baltimore and Washington for commercial clients. His specialty is photographing people on location for Fortune 500 companies. He is a master at making people feel comfortable in front of the camera, and capturing their true spirit.